The 2nd Day of PFDC Sunsilk Fashion Week 2014 (PSFW) commenced on Friday at the Expo Centre, Lahore, with a total of five fashion presentations featuring the likes of some of the industry’s big wigs, like Shehla Chatoor, Teena By Hina Butt, Deepak Parwani, Muse and Elan. Hats off to HSY production and his team for the fantastic choreography and Nabeela for an amazing Hair and make do.
The first show of Act 2 was presented by the well known designer Deepak Perwani, who made his PFDC Sunsilk Fashion Week debut with ‘Tre’s Chic – Extension’, a Spring/Summer 2014 lawn and evening wear collection inspired by the chic trendy woman who loves to dress up. With a color palette ranging from black, gold and burnished copper to accents in yellow, coral, red and green color range.
Deepak Parwani lawn dresses 2014 PFDC collection is easy, wearable and trendy fashion. Deepak Parwani PFDC collection had infused fabric with digital print, studded-beaded embroidery, tie-dye along with stretch and crush fabrics.
Day 2 of PSFW marked the return of Magnum with their Magnum Pleasure Spot where you can ask for a custom made ice cream. The title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex – GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.
The event is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV/Style360 is the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & PR.
The 1st show of Act 2 surprised the audience with amazing collection of Deepak Parwani designer dresses. The designer label showcased the collection label Tre’s Chic - Extension’ at PFDC Sunsilk Fashion Week 2014.
